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Our story – on your terms

It all started in Linköping, Sweden 70 years ago, when Gunnar Ljungström gave wings to his dream by removing the wings.

On your terms. That’s our promise to you.

This promise represents our conviction, what we promise to deliver every day, regardless of channel or target group. It also represents simplicity, which as been a key part of our approach for many years.

It all started in Linköping, Sweden 70 years ago, when Gunnar Ljungström gave wings to his dream, or rather… He removed the wings and developed Saab’s first passenger car. His talent for combining engineering with design brought him success and a strong competitive advantage. It also laid the foundations for the curiosity and strong innovative spirit that still drives us today.

With one foot in our history and heritage and the other in the future, we see every situation as an opportunity to find the best and smartest solutions for you, our customer. With long experience and solid expertise, we can predict needs and offer solutions to develop and strengthen your business. We listen to your challenges and your needs. And because no two challenges are the same, we give you the freedom to choose the solutions that suit you best. Today, tomorrow and in the future.

We know the value of a strong brand. This is why your brand will always be more important than ours and always provide added value to your customers. We promise you this. For us, this means strengthening your business by being a reliable and committed partner. It means always putting your business first and always going the extra mile to satisfy your needs. Our partnership will always be based on simplicity, freedom and openness.

That’s what we mean by On your terms.